Course Highlights

Duration 36 hours
Delivery Format Online Mode (Personalised Mentor Driven)
Cities/ Centers available in Online only mode
Tools Covered No tools
Experiential Learning Industry faculty, Case studies and Assignments, Career Support
Prerequisite Skills No prerequisite Skills
Certification Certificate from IemLearning

Icons & text

  • Learn Online

    webinars, discussions, and assignments.

  • Certificate + International Recognition

    Certificate from Iem Learning which internationally recognized institute.

  • Career

    Social Media Marketing Specialists can combine with include the following: Sales Manager. Public Relations Manager. Office Manager.

  • Top Ranked Program

    Globally recognize Program

  • Flexibility

    Accommodating transfer and sabbatical cases while providing an option to cover-up missed classes.

Course curriculum

  • 1

    An Introduction to Social Media Marketing and Social Research

    • Social Media Past & Present
    • Two Social Media Giants: Facebook and Twitter
    • The Outcasts of Social Media: Blogs, Videos, Wikis, and More
    • The “Social” of Social Media: How Social Media Can Be Used for Interpersonal Communication
    • The “Social” of Social Media: How Social Media Can Be Used for Interpersonal Communication (Continued)
    • Social Media and Marketing(Part I)
    • Social Media and Marketing (Part II)
    • Social Media and Academics
    • Social Media and the Workforce (Part I)
    • Social Media and the Workforce (Part II)
    • Social Media and the Workforce (Part III)
  • 2

    Social media marketing in Facebook and Instagram, Twitter, Linkedin, Youtube

    • SMM: An Overview
    • SMM & Public Relations. Logic of Social Media
    • Social Media Strategy and Planning
    • Social Media Measurement
    • Content Strategy
    • About LinkedIn & Twitter
    • Photo sharing Sites (Instagram, Snapchat, Pinterest)
    • News Writing and SEO. Community Management
    • SNS: Facebook for Business
    • SNS: YouTube and Live streaming
    • Trends & Tips. Final Exam Guide
  • 3

    Social Media Content Creation and outreach

    • Introduction Content Marketing
    • Defining Your Content Niche and Strategy
    • Developing and Distributing Content
    • Marketing Content and Evaluating Impact
    • Ethics/Diversity in Content Marketing
    • Putting it All Together
    • Final Content Plans and Presentations

Social proof: logos