1.Advertising Agency roles, relationship with clients, advertising department
2.Legal and ethical aspects of advertising; Measuring advertising effectiveness
Advertising Agency_BBA 602_Quiz 11
Answer Booklet Advertising Agency_BOOKLET 11
Aspects of Advertising_BBA 602_Quiz 12
Answer Booklet Aspects of Advertising_BOOKLET 12
6
Sales Promotion (Dibyendu Chattaraj)
1. Meaning, nature, and functions; Limitation of sales promotion; Types of sales promotion schemes; Consumer and trade sales promotion
Sales Promotion_BBA 602_Quiz 13
Answer Booklet Sales Promotion_BOOKLET 13)
7
Sales Promotion Schemes (Dibyendu Chattaraj)
1. Sampling; Coupon; Price off; Premium plan; consumer contests and sweeps takes; POP displays; Demonstration; Trade fairs and exhibitions; Sales promotion techniques and sales force