Course curriculum

  • 1

    Communication Process (Dibyendu Chattaraj)

    • 1. Basic communication process, role of source
    • 2.Encoding and decoding of message, media, audience, feedback and noise
  • 2

    Advertising and Communication Mix (Dibyendu Chattaraj)

    • 1. Different advertising functions
    • 2.Types of advertising; Economic aspects of advertising
    • 3.Advertising process – an overview; Setting advertising objectives and budget
    • Advertising & Communication_BBA 602_Quiz 3
    • Answer Booklet Advertising & Communication_BOOKLET 3
    • Introduction to Advertising_BBA 602_Quiz 4
    • Answer Booklet Introduction to Advertising_BOOKLET 4
    • Advertising Process_BBA 602_Quiz 5
    • Answer Booklet Advertising Process_BOOKLET 5
  • 3

    Creative Aspects of Advertising (Dibyendu Chattaraj)

    • 1.Advertising appeals; Copy writing, headlines, illustration, message, copy types
    • 2.Campaign planning
    • Advertsisng Appeal_BBA 602_Quiz 6
    • Answer Booklet Advertising Appeal_BOOKLET 6
    • Advertising Campaign_BBA 602_Quz 7
    • Answer Booklet Advertising Campaign_BOOKLET 7
  • 4

    Advertising Media (Dibyendu Chattaraj)

    • 1.Media-Basics
    • 2.Different types of media;
    • 3.Media planning and scheduling
    • Introduction to Media_BBA 602_Quiz 8
    • Answer Booklet Introduction to Media_BOOKLET 8
    • Media Types_BBA 602_Quiz 9
    • Answer Booklet Media Types_BOOKLET 9
    • Media Planning_BBA 602_Quiz 10
    • Answer Booklet Media Planning_BOOKLET 10
  • 5

    Impact of Advertising (Dibyendu Chattaraj)

    • 1.Advertising Agency roles, relationship with clients, advertising department
    • 2.Legal and ethical aspects of advertising; Measuring advertising effectiveness
    • Advertising Agency_BBA 602_Quiz 11
    • Answer Booklet Advertising Agency_BOOKLET 11
    • Aspects of Advertising_BBA 602_Quiz 12
    • Answer Booklet Aspects of Advertising_BOOKLET 12
  • 6

    Sales Promotion (Dibyendu Chattaraj)

    • 1. Meaning, nature, and functions; Limitation of sales promotion; Types of sales promotion schemes; Consumer and trade sales promotion
    • Sales Promotion_BBA 602_Quiz 13
    • Answer Booklet Sales Promotion_BOOKLET 13)
  • 7

    Sales Promotion Schemes (Dibyendu Chattaraj)

    • 1. Sampling; Coupon; Price off; Premium plan; consumer contests and sweeps takes; POP displays; Demonstration; Trade fairs and exhibitions; Sales promotion techniques and sales force
    • Sales Promotion Schemes_BBA 602_Quiz 14
    • Answer Booklet Sales Promotion Schemes_BOOKLET 14