Course curriculum
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1
Communication Process (Dibyendu Chattaraj)
- Marketing Management_Basic Communication Process_1
- 1. Basic communication process, role of source
- 2.Encoding and decoding of message, media, audience, feedback and noise
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2
Advertising and Communication Mix (Dibyendu Chattaraj)
- 1. Different advertising functions
- 2.Types of advertising; Economic aspects of advertising
- 3.Advertising process – an overview; Setting advertising objectives and budget
- Advertising & Communication_BBA 602_Quiz 3
- Answer Booklet Advertising & Communication_BOOKLET 3
- Introduction to Advertising_BBA 602_Quiz 4
- Answer Booklet Introduction to Advertising_BOOKLET 4
- Advertising Process_BBA 602_Quiz 5
- Answer Booklet Advertising Process_BOOKLET 5
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3
Creative Aspects of Advertising (Dibyendu Chattaraj)
- 1.Advertising appeals; Copy writing, headlines, illustration, message, copy types
- 2.Campaign planning
- Advertsisng Appeal_BBA 602_Quiz 6
- Answer Booklet Advertising Appeal_BOOKLET 6
- Advertising Campaign_BBA 602_Quz 7
- Answer Booklet Advertising Campaign_BOOKLET 7
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4
Advertising Media (Dibyendu Chattaraj)
- 1.Media-Basics
- 2.Different types of media;
- 3.Media planning and scheduling
- Introduction to Media_BBA 602_Quiz 8
- Answer Booklet Introduction to Media_BOOKLET 8
- Media Types_BBA 602_Quiz 9
- Answer Booklet Media Types_BOOKLET 9
- Media Planning_BBA 602_Quiz 10
- Answer Booklet Media Planning_BOOKLET 10
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5
Impact of Advertising (Dibyendu Chattaraj)
- 1.Advertising Agency roles, relationship with clients, advertising department
- 2.Legal and ethical aspects of advertising; Measuring advertising effectiveness
- Advertising Agency_BBA 602_Quiz 11
- Answer Booklet Advertising Agency_BOOKLET 11
- Aspects of Advertising_BBA 602_Quiz 12
- Answer Booklet Aspects of Advertising_BOOKLET 12
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6
Sales Promotion (Dibyendu Chattaraj)
- 1. Meaning, nature, and functions; Limitation of sales promotion; Types of sales promotion schemes; Consumer and trade sales promotion
- Sales Promotion_BBA 602_Quiz 13
- Answer Booklet Sales Promotion_BOOKLET 13)
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7
Sales Promotion Schemes (Dibyendu Chattaraj)
- 1. Sampling; Coupon; Price off; Premium plan; consumer contests and sweeps takes; POP displays; Demonstration; Trade fairs and exhibitions; Sales promotion techniques and sales force
- Sales Promotion Schemes_BBA 602_Quiz 14
- Answer Booklet Sales Promotion Schemes_BOOKLET 14