Course curriculum

  • 1

    Module 1_Introduction to Marketing (Joydip Mukherjee)

    • Introduction to Marketing_ lecture 1
    • Introduction to Marketing_ lecture 2
  • 2

    Module 3_Product (Joydip Mukherjee)

    • Module - 3, Product Strategy Lecture 1
    • Module - 3, Product Strategy Lecture 3
    • Module - 3, Product Strategy Lecture 2
  • 3

    Module 4_Price (Joydeep Mukherjee)

    • Module 4 Price Lecture 1
    • Module 4 Price Lecture 2
    • Question Booklet - Module 4 Price Lecture 1 MCQ quiz
    • Answer Booklet - Module 4 Price Lecture 1 MCQ quiz
    • Question Booklet - Module 4 Price Lecture 2 MCQ quiz
    • Answer Booklet - Module 4 Price Lecture 2 MCQ quiz
  • 4

    Distribution Channels (Joydeep Mukherjee)

    • 1.Meaning,Types of Distribution Channel- Direct & Indirect, Role of Intermediaries and Distribution Channel Management.
    • Marketing Management_Distribution Channel_Lecture 1
    • Marketing Management_Distribution Channel_Lecture 1_Answer booklet 1
  • 5

    Promotion (Joydeep Mukherjee)

    • 1.Elements of Promotion Mix Advertising Media – Their Relative Merits and Limitations
    • Marketing Management_Promotion_Lecture 1
    • Marketing Management_Promotion_Lecture 1_Answer booklet 1
  • 6

    Consumer Behavior (Dibyendu Chattaraj)

    • 1.Consumer Behavior- Meaning
    • 2.Determinants- Cultural, Social, Personal, Psychological
    • 3.Consumer Purchase Decision Making Process
    • Introduction To Consumer Behavior_BBAN 404_Quiz1
    • Answer Booklet Introduction To Consumer Behavior_BBAN 404_BOOKLET1
    • Factors of Consumer Behavior_BBAN 404_Quiz2
    • Factors of Consumer Behavior_BBAN 404_BOOKLET2
    • Consumer Decision Making Process_BBAN 404_Quiz3
    • Consumer Decision Making Process_BBAN 404_BOOKLET3
  • 7

    Organizational Behavior (Dibyendu Chattaraj)

    • 1.Industrial Buying Behavior-Meaning, Characteristics; Differences Between Consumer Buying and Industrial Buying Behavior
    • Organizational Buying Behavior_BBAN 404_Quiz4
    • Answer Booklet Organizational Buying Behavior_BBAN 404_BOOKLET4
  • 8

    Segmentation, Targeting & Positioning (Dibyendu Chattaraj)

    • 1.Market Segmentation Targeting & Positioning (STP) - Meaning, Benefits of Market Segmentation, Basis of Segmentation
    • 2.Target Market
    • 3.Positioning. Branding, Packaging
    • Target Marketing_BBAN 404_Quiz6
    • Answer Booklet Target Marketing_BBAN 404_BOOKLET4
    • Positioning_BBAN 404_Quiz7
    • Answer Booklet Positioning_BBAN 404_BOOKLET7
    • Segmentation_BBAN 404_Quiz5
    • Answer Booklet Segmentation_BBAN 404_BOOKLET5
  • 9

    EXAM

    • QUESTION BOOKLET - QUIZ 1
    • ANSWER BOOKLET - QUIZ 1
    • QUESTION BOOKLET - QUIZ 2
    • ANSWER BOOKLET - QUIZ 2