WHAT YOU WILL LEARN

  • Data Management & Marketing Analytics

  • Product and Customer Analytics

  • Hands on Marketing Analytics

About the Course

Marketing analytics enables marketers to measure, manage and analyze marketing data for better formulating marketing strategies and market share in present competitive market. Business organizations can take better data driven decision making for best return of their investment from market. This specially designed course will primarily focus for management students, young professionals, consultants and managers for providing hands on experiences of latest analytics tools and platforms for their better understanding of analyzing marketing data. 

Preview the course

HOW IT WORKS

Take Courses

An iCertifiedExpert Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

Course curriculum

  • 1

    Marketing Data Management

    • Marketing Data Management and Introduction to Analytics
    • Marketing Analytics and Data Preprocessing
  • 2

    Market Analytics

    • Product Analytics
    • Customer Analytics
  • 3

    Hands on Marketing Analytics

    • Market Basket Analysis & Associative Mining using WEKA
    • Marketing Data Management using R

LEARNER CAREER OUTCOMES

50% Started a new career after completing this specialization.
17% Got a pay increase or promotion.

  • Bonus material

    Earn a Certificate upon completion

  • 100% online courses

    Start instantly and learn at your own schedule.

  • Flexible Schedule

    Explain the value your additional content will bring to a student’s overall learning experience. Use this opportunity to sell potential students on the extra benefits your bonus material provides.



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Instructor(s)

Prasenjit Kundu

Assistant Professor

Prasenjit Kundu

Adjunct Associate Professor- Dept of Business Administration, IEM Ph.D, M.Phil and MS in Computer Science and MBA (Marketing) Certify Analyst and Certify Digital Marketing. Professional Teaching Exp : 16 years, Industry Exp : 3 years

FAQ

  • Can I just enroll in a single course?

    Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • Can I take the course for free?

    When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free.

  • Is this course really 100% online? Do I need to attend any classes in person?

    This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.